The threat of the global Covid-19 pandemic began almost simultaneously with the Reiwa period in Japan. The spread of the new disease has significantly impacted people's values and consumer behavior and has changed their lifestyles. Children's opportunities to play outdoors with their friends have been reduced considerably, and instead, they engage in more play and games over the Internet at home. It seems that the values of the younger generation are shifting towards "self-seeking or self-expression" while wishing for stability, while values that have been accepted as common sense until now are diversifying.
Reiwa to the dolls of the future
We will introduce customized and virtualized dolls.
Super Dollfie (1998 to the present): Under the concept and slogan "Another Yourself," many parts of the doll could be customized, such as the face shape, body type, eyes, and hair, to create a doll in one's likeness. This doll was also popular with adult men. (Volks)