Japanese Dolls: From Showa to Heisei and Reiwa eras

Showa doll 2 (Showa Phase II): 

In the economic boom period of the 1960s and 70s, the new "nuclear family" model was born, meaning a couple and their children. Television broadcasting had become widespread alongside new postwar cultures such as manga and films. In 1972, the Sapporo Olympics caused a boom in skiing, and the number of people who enjoy skiing exceeded 1 million annually. In women's fashion, tubular dresses made way for miniskirts and pants as a women's fashion item took off as flares grew in popularity. At this time, many unique Japanese fashion dolls were produced.

This doll is "Fusigikko Emi-chan – Unique child Emi" released from Tsukuda original in 1974.

Around this period, many companies released various dolls.

Emi-chan has a movable body on her hips, elbows, knees, and ankles.

The reason why her body moves freely is called "Unique."